Lawley Genesee Insurance

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Wednesday, January 27, 2016

TV Ads and the Local Independent Insurance Agent

After 40 years in the insurance business I find it frustrating to watch television only to be bombarded with insurance advertising. 

GEICO says they can save you 15% in 15 minutes.   Can they really?   I just had a young lady come in with a GEICO policy asking me to look at her car insurance.  Her present policy includes NYS minimum Liability limits of 25/50/10 along with the other state required minimums.   Her 6 Month premium is $937, which brings her yearly cost to $1,873.    I sold her a policy with Kemper that  took her coverage up to 100/300/100, maximized other available coverage and did all this for a premium of $1,173.   That's a 38% annual savings of $720!! 

The other TV guys talk about First Accident Forgiveness like it's something new.  Well, maybe it's new to them but we've offered it for 25 years.    

The key today is dealing with an independent agent who has many companies to offer versus the direct writers who have just one company.  The latest trend with insurance companies seems to be  the bells and whistles they are offering with their new products.    Not all are the same and some are better than others.  I'd recommend talking to an experienced independent agent for help sorting it all out.

Check us out at http://www.lawleyinsurance.com/  or better yet, call me directly at 585-344-9505 or ask for me at 1-844-4LAWLEY.   We are licensed to write in all 50 States.

Tom Ditzel
tditzel@lawleyinsurance.com


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